Nick J. West

Using online advertising to generate traffic to your web property along with SEO, PPC, PPA and others is where most of your time is most likely spent marketing your websites.

Using offline advertising however can be very rewarding. Unfortunately with the demise or temporary discontinuation of Google Print, T.V, and Google Radio Ads it becomes more expensive (are you listening news paper buffoons?) so you have to use your budget wisely, making sure that you take due diligence in understanding exactly what you should get in return.

For the uninitiated I suggest that you use an agency, then after a few campaigns you should see a pattern that you can replicate. Assuming of course that you have all your analytics tracking in place prior to beginning the campain.

Filed under: Lead Generation, SEO Basics