Nick J. West

Microsoft unveiled it’s new or re-branded search or in their words “decision engine” today. At first glance, it’s nothing more than “Live”, with a new face. Are the results any different? I would wager that it depends on the nature of your search query.

If your search involves commerce, products or things like “travel” you’re presented with options that don’t require you to leave Bing to view, example being a current air-fare to Atlanta. Displayed are the top results, but instead of requiring a “click” you see the results of the lowest or top fares immediately.

If your search involves something more mundane, your likely to see the same results you saw on Live.

I sincerely wish Microsoft the best in this endeavor but it seems a waste of money, especially with the upcoming buzz around the amount of the spend on promoting the new “decision engine”.

Filed under: Microsoft, SEO Industry News