Going Google

Google Apps is launching a billboard campaign in four major cities this week. What makes this ad campaign unique is that the billboards message changes once each day over the 30 day period.
It’s all in an effort to promote its Google Apps products, e-mail and the like. I have been using the product myself for [...]

Bing! There It Is

Microsoft unveiled it’s new or re-branded search or in their words “decision engine” today. At first glance, it’s nothing more than “Live”, with a new face. Are the results any different? I would wager that it depends on the nature of your search query.
If your search involves commerce, products or things like “travel” you’re presented [...]

Why Yahoo Microsoft Buyout Matters

Almost every money market fund is heavily invested into the PPC market. What happens to Yahoo will directly impact more than just it’s stock holders, it will affect average investors who have no direct control over the outcome of the proposal.
I don’t think Yahoo search results are anything to write home about anymore, their relevance [...]

Microsoft to Yahoo: How About Now?

Rumored long ago, the buzz surrounding Yahoo being bought by Microsoft rears its head again. Would it help? Sure, it may save a company in name but I don’t see an immediate hope for Yahoo with Microsoft as it’s captains.
I miss the old Yahoo, even the cumbersome and aggravating PPC program with Yahoo is missed. [...]