Why Yahoo Microsoft Buyout Matters

Almost every money market fund is heavily invested into the PPC market. What happens to Yahoo will directly impact more than just it’s stock holders, it will affect average investors who have no direct control over the outcome of the proposal.
I don’t think Yahoo search results are anything to write home about anymore, their relevance [...]

Pay Per Play to Storm PPC Industry

NetAudioAds will soon be ramping up it’s Pay Per Play program of audio ads on millions of websites.
How will this impact the standard PPC models by Yahoo and Google AdWords? Not by much, or Google would have already done it.
As a publisher using Google AdSense to monetize some website pages, we won’t be using the [...]

Microsoft to Yahoo: How About Now?

Rumored long ago, the buzz surrounding Yahoo being bought by Microsoft rears its head again. Would it help? Sure, it may save a company in name but I don’t see an immediate hope for Yahoo with Microsoft as it’s captains.
I miss the old Yahoo, even the cumbersome and aggravating PPC program with Yahoo is missed. [...]