4-04-2010

Posted on March 16th, 2010 by njw

I’m a fan of numerology, and an event today made me pause like I usually do when coincidences stand out as boldly as today’s Los Angeles earthquake. What was fascinating is that it registered 4.4 and occurred at exactly 4:04 am PDST.

I know its just a coincidence but the fact that its so precisely at 4-0-4 has to make you pause to wonder.

If anything is to be learned from the recent catastrophes in Haiti and Chile is that every family needs an earthquake emergency kit that includes a tent or temporary shelter in addition to food and medicine.

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Filed under: Blogging, Main

Winters Last Blast, Spring Has Sprung?

Posted on February 16th, 2010 by njw

The weather, at least here in Utah has been mild this winter due to an El Nino pattern affecting the west. This has of course sent the winter weather, and all its glorious snow to go elsewhere this season, namely the Midwest and the eastern seaboard. My second home in Atlanta even experienced a record snowfall of 3-5 inches.

Last year the pattern was similar but we were able to eek out a few steady weeks of storms that left an average of 4-8 inches in the valley each storm. This year it has been 1-3 inch storms relegating most of the snow to the mountains and the central Utah mountains.

Spring is still a few weeks away, and the frost can still happen until mid-May so there’s no planting anytime soon but I do predict a mild, but very wet end of winter and into spring.

Why? The willow trees are already beginning to yellow and the buds bulge, the willow tree being one of the first trees to green with most hardwood trees greening 4-8 weeks later. Another sign that spring is nearly here, the blue jays and robins are busy building their nests and singing their mating calls.

I will be taking a trip across the Southwest and Southeast U.S. this spring and I eagerly look forward to all the beauty of our country, especially the flowers along Texas byways and the flowering trees of the South.

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Filed under: Jotts

Going Google

Posted on August 6th, 2009 by njw

Google Apps is launching a billboard campaign in four major cities this week. What makes this ad campaign unique is that the billboards message changes once each day over the 30 day period.

It’s all in an effort to promote its Google Apps products, e-mail and the like. I have been using the product myself for over two years, and quickly dumped Microsoft Outlook and use it daily. Sure, its had a few hiccups but nothing as bad as I experienced using Outlook.

Haven’t tried Google Apps yet?, click here for more information.

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Filed under: Google, Microsoft

Bing! There It Is

Posted on June 1st, 2009 by njw

Microsoft unveiled it’s new or re-branded search or in their words “decision engine” today. At first glance, it’s nothing more than “Live”, with a new face. Are the results any different? I would wager that it depends on the nature of your search query.

If your search involves commerce, products or things like “travel” you’re presented with options that don’t require you to leave Bing to view, example being a current air-fare to Atlanta. Displayed are the top results, but instead of requiring a “click” you see the results of the lowest or top fares immediately.

If your search involves something more mundane, your likely to see the same results you saw on Live.

I sincerely wish Microsoft the best in this endeavor but it seems a waste of money, especially with the upcoming buzz around the amount of the spend on promoting the new “decision engine”.

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Filed under: Microsoft, SEO Industry News

Using Offline Marketing For Online Results Works

Posted on May 16th, 2009 by njw

Using online advertising to generate traffic to your web property along with SEO, PPC, PPA and others is where most of your time is most likely spent marketing your websites.

Using offline advertising however can be very rewarding. Unfortunately with the demise or temporary discontinuation of Google Print, T.V, and Google Radio Ads it becomes more expensive (are you listening news paper buffoons?) so you have to use your budget wisely, making sure that you take due diligence in understanding exactly what you should get in return.

For the uninitiated I suggest that you use an agency, then after a few campaigns you should see a pattern that you can replicate. Assuming of course that you have all your analytics tracking in place prior to beginning the campain.

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Filed under: Lead Generation, SEO Basics

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